Grit City Women
Gritty is the New Pretty
TACOMA, WASHINGTON & THE SOUTH SOUND
MISSION
Is a female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders.
Grit City Women is a female-forward organization that equips entrepreneurs, small business owners, and creative leaders to lead with grit, clarity, and truth. And yes, men work with us too.
If you’re building something that matters, we’re already speaking your language.
I’m Krystle Edwards—founder of Grit City Women, community organizer, leadership strategist, systems architect, and host of Gritty Is the New Pretty podcast.
I work with founders, executives, and organizations who are ready to build with both soul and structure—who want their systems to be as strong as their vision.
Whether you're leading a business, a team, or a movement…You're not here to be loud. You're here to make an impact.
I don’t just build strategy. I help you build systems that protect your vision.
With over a decade of experience in coaching, curriculum design, and organizational development, I bring a unique blend of:
Emotional intelligence + executive clarity
Storytelling power + operational rigor
Gut-led instincts + system-level thinking
I’ve led teams, launched platforms, and architected growth models that center human sustainability—not hustle.
This isn’t about trends.
It’s about building what lasts.
SERVICES
COACHING
LEADERSHIP + PROFESSIONAL DEVELOPMENT + PERSONAL BRAND
Lead from clarity, not chaos—your next-level executive brilliance deserves dedicated 1:1 coaching.
Crafted specifically for visionary entrepreneurs and bold professionals ready to amplify impact without burnout.
Your legacy isn't built in crowds; it’s activated in personalized partnership.
CONSULTING
SMALL BUSINESSES + GOVERNMENT AGENCIES + CORPORATE ORGANIZATIONS
Change success is a result of innovation guided by strategic clarity with a focus on whats most important- people!
Certified change management expertise meets extensive innovation experience, specifically focused to elevate your small business or organization.
Your next breakthrough in leadership, training, and organizational change management starts right here, with precision-guided partnership.
COMMUNITY
MEMBERSHIP RETURNING SOON! BE SURE TO SIGN UP FOR OUR EMAIL DISTRO TO STAY UP TO DATE ON OUR COMMUNITY LAUNCH!
PODCAST
Hosted by Krystle herself, this podcast brings you the gritty, unfiltered stories of women who are crushing it while turning obstacles into opportunities, and leading with heart. From powerhouse business owners who’ve scaled from the ground up to community leaders reshaping their industries, to creatives breaking the mold and innovators changing the game, you'll hear from women who are doing it all. If you're ready to ditch perfection and own your power- WELCOME HOME- because here Gritty is the New Pretty.
SHOP
CHARTER MEMBERS
Melissa Newell - Edward Jones Financial Advisor
Allie Corrigan - Bookkeeping & Business Consultant
Erin Dietz - EAMP Owner, Acupuncturist
Megan Donaldson - Small Business Owner
Michelle Keogh - Business Owner
Judy Twedt Ph.D. - Climate Change Scientist
Dr. Mandi Murtaugh - Physical Therapist
Brandi Douglas - Small Business Owner
We Appreciate Men Who Support Our Mission
As a female FORWARD organization we invite supportive male champions — that share our vision — to attend our events. Who better to welcome this opportunity for men to join us — as allies for gender equality in business and leadership — than Grit City Women?
A classic women’s cropped sweater in comfy, super-soft fleece designed for warmth and breathability. This pullover sweatshirt features an on-trend drop-shoulder seam and a retail fit. Finished with ribbed cuffs and a raw hem finish. Features: Raw hem, dropped shoulder.