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Gritty is the New Pretty is where Grit City Women breathes out loud — a raw, unfiltered space for women who lead, build, and carry the weight no one sees. Join host Krystle Edwards as she interviews some of the grittiest female business owners, leaders, and entrepreneurs in the South Sound.
It’s truth-led strategy. Capacity-centered leadership. Conversations that don’t flinch. Gain valuable insight and lessons learned through story telling.
Because we’re done pretending that “pretty” means perfect, polished, or painless and grit isn’t just endurance — it’s frequency. Our pretty is power in motion — especially when it’s hard, especially when it’s lonely, especially when no one’s clapping yet.
This is for the women who are tired of being perfect...and ready to be powerful.
If that’s you — welcome home.
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In this episode of Gritty Is The New Pretty, Krystle Edwards sits down with podcast strategist and Espresso Podcast Production founder Hayleigh Hayhurst to unpack what it really takes to build a podcast that grows your business and your voice. Together they dive into finding your “why,” aligning your content with purpose, and how women can use podcasting as a powerful tool for visibility, connection, and impact.
💬 “If you don’t like the voices being amplified—speak up. You could be that voice.”
🎧 Tune in to learn how to own your story, amplify your message, and get gritty about growth.
In this episode of Gritty Is The New Pretty, Krystle Edwards chats with Jamie Taylor, founder and CEO of Confetti Balloons. From an interior design student to a nationally recognized entrepreneur featured in the New York Times and New Day Northwest, Jamie shares her journey through burnout, reinvention, and balance. She opens up about building a business from the ground up, finding peace in the pivot, and how persistence—and a little confetti—can turn struggle into success.
💬 “It’s simple, but it’s not easy. Keep showing up, follow the momentum, and your breakthrough will come.”
🎧 Tune in to hear Jamie’s inspiring story of resilience, creativity, and growth.
In this episode of Gritty Is The New Pretty, Krystle Edwards sits down with Kelsey Knutson, founder of The Get Sht Done Revolution* and host of The Get Sht Done Podcast*. Together, they dive into what it means to chase big dreams while juggling life, business, and motherhood. Kelsey shares how embracing imperfection, building community, and showing up with authenticity can transform not just your business—but your mindset.
💬 “You don’t have to have it all figured out to make a big impact—just start where you are and get sht done.”*
🎧 Tune in for an unfiltered, inspiring conversation about entrepreneurship, growth, and giving yourself grace on the journey.
The ripple is real.
Gritty is the New Pretty has now been streamed 5K times with a primary listenership locally in the PNW and in over a dozen countries, with 1,000+ downloads in Ireland + a growing reach in Germany, the UK, and beyond!
Our audience is cross-cultural, values-driven, and actively looking for voices that challenge the norm and anchor new ways of leading.
Interested in being a guest on Gritty is the New Pretty?
Got a gritty little secret?
Send in your anonymous story, your “Am I the asshole?” moment, or your leadership confession that still haunts you.
We’ll read it, talk about it, and break down what’s really happening underneath.
