Transcript
Episode 26. Hayleigh Hayhurst
01:19.18
Krystle Edwards
On today's podcast of Gritty is a New Pretty, I'm excited to welcome Haley Hayhurst, the founder of Espresso Podcast Production, a full-service podcast management agency.
01:31.03
Krystle Edwards
And Haley is also the host of two podcasts, Employee to Boss, focusing on entrepreneurship and business growth, and The Podcast Cafe, a show that aims to elevate the craft of podcasting for both beginners and seasoned creators. Welcome, Haley. Haley
01:46.47
Hayleigh Hayhurst
Thank you so much for having me. I'm so excited to be here.
01:50.16
Krystle Edwards
Well, I always start off with having everyone tell us about you, your story. What can you share with us today?
01:56.49
Hayleigh Hayhurst
Absolutely. So like you said, my name is Haley Hayhurst. I'm based in Seattle. That's actually how I met you, Crystal. So I run Espresso Podcast Production where I help businesses start and scale their podcasts.
02:10.63
Hayleigh Hayhurst
I help them with the marketing of it, the actual editing of it. There's so many parts of podcasting that people don't want to deal with. So I make it easy for them. All they do is press record and I handle the rest.
02:23.62
Hayleigh Hayhurst
I love doing this. Actually, I've been doing this since 2018 with my own podcast and then started my own business in 2020. So we could talk all about that journey. I started it pretty young. i started my business when I was 22. So that was a whole thing in itself.
02:40.99
Hayleigh Hayhurst
But yeah, I mean, i just I love all things podcasting.
02:46.58
Krystle Edwards
So did you start doing the podcast knowing that you wanted to do podcast production or did that sort of evolve from you starting your podcast?
02:58.35
Hayleigh Hayhurst
Yeah, no, I had no idea that podcast production was even a job when i first started my first podcast. so I was in college, I went to the University of Nevada, Las Vegas, I was studying journalism, and I thought that I was first going to go into like broadcast television.
03:15.68
Hayleigh Hayhurst
I decided that wasn't for me. So then I switched my niche or my focus into social media and like journalism writing. And that was when the podcast studios were presented to me and a friend. We were working the same job and it we had a lot of downtime in this job. So we would just chat and we found some similar interests and decided that we should just start a podcast because we had access to the studios It'd be good for us just to learn like the editing and the research and everything that goes into it.
03:49.03
Hayleigh Hayhurst
And I didn't see her very much outside of work. So we just thought it'd be fun to do. So that was what prompted our first podcast. We did that for – she actually still does it to this day.
03:59.78
Hayleigh Hayhurst
I love that for her.
04:00.15
Krystle Edwards
Thank you.
04:00.79
Hayleigh Hayhurst
And I moved up to Seattle during the pandemic after I had graduated and took a step away from that podcast. But it was a connection I had from Las Vegas.
04:13.45
Hayleigh Hayhurst
It was my cousin's cousin. was like, hey, Haley, I know that you used to have a podcast Do you mind managing mine for me? I'll pay you because I don't have time to. This is more work than I thought it was. And she was in personal she had a personal branding business back then.
04:29.86
Hayleigh Hayhurst
And during the pandemic, everyone was building a personal brand. So she was booked and busy. So me being unemployed was like, thank you. I will absolutely take any sort of money that you'll give me.
04:42.99
Krystle Edwards
Thank you.
04:44.43
Hayleigh Hayhurst
So I started editing for her show, writing the show notes. I mean, it was really stuff that I already knew how to do. It was everything I was doing for my own podcast. So after about a month of doing that, my five-year anniversary of my business is also coming up.
05:00.11
Hayleigh Hayhurst
But after about a month in that, She was like, I know so many business owners who need help with podcasting. Do you want to refer do you me to refer them to you? And I was like, I mean, I guess.
05:12.49
Hayleigh Hayhurst
So that was how my business was born and started off just with referrals, got a few clients, I think around like four or five, and then started actually marketing and then grew my business from there.
05:26.20
Krystle Edwards
Wow, that's a really cool story. And I love stories that start with the word of mouth referral, it because it really shows that you, number one, found a niche, number two, that you were good at what you were doing, because people aren't going to refer you if they're like, oh, that wasn't a great experience.
05:45.74
Krystle Edwards
So um way to knock it out of the park there.
05:46.75
Hayleigh Hayhurst
Yeah.
05:49.33
Hayleigh Hayhurst
Thank you.
05:51.64
Krystle Edwards
So what are some tips and tricks ah for people wanting to start a podcast?
05:57.78
Hayleigh Hayhurst
Yeah. so about two years into my business, I realized that I had all these great clients who were putting out great episodes, but sometimes they were random episodes. Sometimes their podcast wasn't bringing them the results they wanted to see, so they were stopping it.
06:15.65
Hayleigh Hayhurst
And I really took a look at what was going on and I realized it's because they didn't have strategy. They didn't know why they were podcasting or they didn't know what the purpose was. All of these different things. It didn't even tie to their business in some cases. They were just doing it for fun and then were like,
06:31.87
Hayleigh Hayhurst
well, this is actually a lot of work. Where are the results? And it ended up burning them out and really just they stopped it. So the number one thing that I think every podcaster should think about before even starting their show is what results will make you feel successful and what's the strategy behind why you're starting.
06:53.11
Hayleigh Hayhurst
Success means different thing to every single podcaster. I don't have any two clients that are alike in the way that would make them feel successful. Sometimes my clients are like, I would be happy with, you know, 40 listens on an episode. And then I have clients that are like, if I don't get over a thousand, this isn't worth my time.
07:13.54
Hayleigh Hayhurst
You know, it's so different across the board. And sometimes it doesn't even come down to the listenership. Sometimes They want clients from it. Sometimes it's marketing material. Sometimes it's a lead generation source for you know anyone to land. yeah There's so many different ways that you could podcast. And so number one, i always think that every podcaster should look at their strategy and what would make them feel successful and make it worth it
07:45.44
Krystle Edwards
I like it. So i have a podcast, obviously.
07:48.95
Hayleigh Hayhurst
Yes.
07:49.01
Krystle Edwards
Gritty is a new pretty. I mean, that's not a secret here. um So what i ah you've heard, like my intro and what I want to do is obviously since I have you on, I'm going to like kill two birds with one stone, which is get your expertise.
08:03.91
Krystle Edwards
But I would love to open up this opportunity for some real live feedback on my podcast and even like the processes of getting you set up to be a guest.
08:08.94
Hayleigh Hayhurst
Mm-hmm.
08:14.48
Krystle Edwards
um I started Gritty is the New Pretty during the pandemic when we couldn't do in-person events for Grit City Women. And so essentially now...
08:26.98
Krystle Edwards
My goal with Gritty is a new pretty is to really carry that spirit of those events where we would have women um guest speakers every month come and essentially share their story and share tips and tricks about their expertise um in a way that we could obviously do it during the pandemic where we were on lockdown.
08:39.92
Hayleigh Hayhurst
Mm-hmm.
08:47.95
Krystle Edwards
Um, now my life has changed significantly. i am married. I've got another baby on the way, um, all sorts of other things, but I still want to elevate women's voices and educate women and, and be able to help ah another woman with a story. Even if it's one woman, an episode, that's like, this was helpful for me, or this changed the way I feel about something, or I'm I don't feel so alone on my journey.
09:16.07
Krystle Edwards
That's kind of my goal. I should probably be more strategic business wise. I'm just not in that space at the moment. But that's where I'm at. So I mean, I'd love any insight as we're talking about this for the next 30 minutes.
09:29.89
Hayleigh Hayhurst
Yeah, definitely. So... I love that. And I think you're definitely achieving that with your podcast. When I say strategy, I mean, not every podcast needs like to be looking at their analytics every week and really diving deep into like, oh, is this working?
09:44.21
Hayleigh Hayhurst
Oh, is this working? Because ultimately, your goal is to share stories and connect with your listeners in a way that will impact them. So I find that sometimes overanalyzing the data of the podcast can actually hinder you more than
09:56.48
Krystle Edwards
Thank
10:01.11
Hayleigh Hayhurst
actually looking at it sometimes so I work I help people with their podcasting and I look at a few different spots so one is content one is how they're marketing it and then what's the funnel and then what are the trends in the podcast so we can kind of break down those four parts so I love your intro but this is all the content piece.
10:23.62
Krystle Edwards
thank you
10:24.28
Hayleigh Hayhurst
I love the intro. I think that it definitely shares just the right amount of information to get people hooked and know exactly what they're getting into for the next 30 to 40 to 50, however long the episode is.
10:37.08
Krystle Edwards
yeah
10:38.90
Hayleigh Hayhurst
Because it's almost like a handshake, right? You want... to say, hey, thanks for listening. This is what you can expect. So 100%, I love that. i also love how you put your sponsor in the beginning too. I find that this is a spot where a lot of people put it in like the middle or the end. And what I have to say is with podcasting, you can look at the data, but very like not everyone is going to make it to the end of the episode.
11:07.49
Krystle Edwards
Mm-hmm.
11:07.58
Hayleigh Hayhurst
So if you are promoting yourself or your sponsor at the end, only maybe 60% will hear it, sometimes less, sometimes more.
11:18.37
Hayleigh Hayhurst
And most people will just tune out. So I think Those two things are fantastic. I love that. I was looking at your social media too to kind of go over to the second part, which is marketing.
11:30.97
Hayleigh Hayhurst
You're sharing reels. You're sharing your merch. You have a lot of community over there. I think that tapping more into the community could be a space for collaboration. Like, are you engaging the podcast listeners are you asking them like you know maybe like a monthly Q&A or a weekly Q&A or having like a form where they could submit their own questions or topics that they want to hear about since everything you do is so community driven I think that could be a spot to tap into even more ah because that makes them like feel excited about it right that makes them feel
12:07.56
Krystle Edwards
yeah well that's great i I love that because I do i have looked at my analytics um because I'm curious you know i wanted to make sure at least somebody was listening and there aren't
12:13.06
Hayleigh Hayhurst
yeah
12:21.96
Hayleigh Hayhurst
For sure.
12:22.84
Krystle Edwards
listen it So if you are listening and you are like a consistent listener, you know, thank you so much. Appreciate it. Would love to hear from you. Please DM us or, or me and um any questions or feedback, just, I'm really appreciative of the support.
12:39.67
Krystle Edwards
um But I realized that I have listeners in Ireland Which is, so if you're listening and you're from Ireland, hello.
12:45.64
Hayleigh Hayhurst
Oh, fun.
12:51.08
Krystle Edwards
i would love to just say hi because I don't know who you are, but there is somebody who listens in Ireland. I'm just so curious of like how you even found Grit City Women.
12:59.66
Hayleigh Hayhurst
Mm-hmm. Mm-hmm.
13:00.21
Krystle Edwards
um But my question is for you with the social media. My main social media is Grit City Women. Because that's where I started with Grit City Women.
13:10.82
Krystle Edwards
But the podcast name is Gritty is a New Pretty, which I also created an Instagram account for. But it's just not it's just not my main account. I don't have as many followers on it. What should I do there? Like, is that a a missed opportunity or should I just focus where my followers are?
13:28.67
Krystle Edwards
what What are your thoughts on that?
13:30.85
Hayleigh Hayhurst
Yeah, I've seen this pop up a lot lately of having two separate Instagram accounts. And if you can manage it 100%, my recommendation is it depends on how many clips you're pulling from your podcast, because we don't want to like weigh down our main social media with a bunch of podcast content, because usually the podcast isn't our main business, right?
13:56.70
Hayleigh Hayhurst
It's not even my main business, and I'm a podcast manager.
13:56.70
Krystle Edwards
Right.
13:59.87
Krystle Edwards
right
13:59.92
Hayleigh Hayhurst
so I always share a few reels of the podcast clips onto my own social media. But for my clients that have too, what I recommend like – like obviously putting it in the bio of the main Instagram and vice versa. And then you could also add yourself as a collaborator on the posts on just a few. So then you can get the reach on the podcast Instagram that you might desire, or if you just want to use it as a resource to post extra content, that's what I would do with the two.
14:37.92
Hayleigh Hayhurst
So for me personally, I just have everything on my main page just because the podcast kind of ties into my business and you know same with yours.
14:48.55
Hayleigh Hayhurst
But I've seen, i have a business coach. Her name is Kate Perkovich and she has a you know her main Instagram and then she puts out five clips per episode on her podcast Instagram.
15:02.06
Hayleigh Hayhurst
And she uses that more for like she's building a whole brand off of that. So if you have the intention to build a separate brand from your podcast, that's when I'd say definitely, definitely, definitely separate the two.
15:17.06
Hayleigh Hayhurst
But if you're only posting one clip or so from the show, i always say it's easier to keep them together.
15:24.62
Krystle Edwards
Mm-hmm. Mm-hmm.
15:24.94
Hayleigh Hayhurst
it is it It is like a case-by-case basis, but that's usually my recommendation.
15:31.64
Krystle Edwards
Yeah, and i that I have started doing the collaborator because I don't want to saturate my Grit City Women content with just reels, even though the reels are awesome.
15:35.98
Hayleigh Hayhurst
Yes.
15:44.90
Krystle Edwards
um So, okay, that's good advice. And I think we were on like the second strut, marketing, and then there were four tips, or I think, or four areas.
15:55.96
Krystle Edwards
I think I interrupted you in your flow of...
15:56.20
Hayleigh Hayhurst
yes Oh my gosh. No, no, no ah Please pause me. I love like diving deeper into these.
16:02.44
Krystle Edwards
Thank you.
16:03.07
Hayleigh Hayhurst
um So the next spot that I look at, yeah, so marketing, we look at, you know, what you're posting, all of that. The next thing that I usually look at is the funnels in the podcast. So this could be lead magnets, freebies.
16:19.99
Hayleigh Hayhurst
This could be and invite to your newsletter and ask to follow on social media. And this is where the strategy comes in because you can have people listening to your show and you have this maybe like a free ebook or workbook or a quiz that they can take and that might send them to your email list.
16:43.81
Hayleigh Hayhurst
This is what I see a lot. And then you get to the email list and you're never sending email. So that's almost like a waste opportunity of you're sending people somewhere They're actually taking the action and then you're not nurturing them from there.
16:58.19
Hayleigh Hayhurst
Another thing that I see often is just, you know, asking, just like really not a strong call to action of well, if you want to download this, this is here or not mentioning enough or just putting it in the show notes.
17:14.03
Hayleigh Hayhurst
The show notes is part of the content piece. That's a really great place that a lot of businesses don't optimize as much as they can. But if you're just putting your lead magnets in the show notes and never mentioning it, it's going to be hard to convert those. It's all about nurturing, right?
17:31.90
Hayleigh Hayhurst
Podcasting, if you think of it as a funnel, is like, yes, they might find your podcast episode, maybe a friend sent it to them, or maybe they saw a clip on social media. Like,
17:44.24
Hayleigh Hayhurst
they somehow came across it then it's up to you to be able to nurture them to then get into your atmosphere more. And then if you want to sell to them, that's when you can sell. But it's a big nurturing platform. So that's usually the third thing that I look at when I look at like podcasting and dive into that data.
18:09.52
Krystle Edwards
I never thought of that. I never thought of it that way. But I guess I don't send out a lot of emails because I hate getting emails. um But i also don't push my email that much either.
18:22.74
Krystle Edwards
ah So I think it's it's good feedback for when I do want to start being more visible and start, like you said, nurturing that. If I'm not prepared to nurture it, then that's not where my effort should really be at that point.
18:38.14
Hayleigh Hayhurst
Yeah, well, I mean, it can always change too is the thing. Like I have clients that have different asks in their episodes.
18:41.43
Krystle Edwards
Mm-hmm.
18:46.15
Hayleigh Hayhurst
Like sometimes they're hosting a masterclass or sometimes they're hosting, you know, an event or sometimes it's like they have different things that they're pushing through different seasons.
18:57.53
Hayleigh Hayhurst
So it should, the you know, the thing about events is you always want to make sure that Whatever you're talking about in your podcast has an evergreen sense to it because you might have an event next week. And if you're only talking about it the week before and you look at, you know, the trends in your podcast and some people listen week of, but most people listen like a month later or whenever it comes up in the SEO. Yeah.
19:24.79
Hayleigh Hayhurst
Like, there's just so many, there's so many details in it. And I don't want to make it feel overwhelming because it's, podcasting is so fun and it's such a good tool just to get your message out and connect with your audience and nurture them.
19:39.77
Hayleigh Hayhurst
Like, I don't want to make it feel overwhelming, but if you are using it for business, these are the things that you want to look at to make sure that it's working for you.
19:48.25
Krystle Edwards
Mm-hmm. Mm-hmm. Absolutely.
19:51.37
Hayleigh Hayhurst
Yeah. Yeah. So those were the first three. Content. Then we talked about the funnels. Oh my gosh, I'm blanking. What was the fourth one?
20:00.53
Krystle Edwards
but's so What's the funnels? Are the funnels the like emails and stuff like that? Is that what you mean when you say funnels?
20:06.17
Hayleigh Hayhurst
Yep.
20:06.71
Krystle Edwards
Okay.
20:08.29
Hayleigh Hayhurst
Yep. So content. Yeah. So beyond that, I always think that you should look at the data. So there are some things to look at in the data where,
20:19.85
Hayleigh Hayhurst
You want to see how many people are listening. Depending on your hosting platform, it shows you when people are dropping off. If you're using like Spotify for creators, it'll show you how like the audience retention, like how much consumption your episodes are having. and Apple Podcast Connect shows this too, so I always look at those two places.
20:42.52
Hayleigh Hayhurst
But no there's just so much good good stuff with it.
20:49.16
Krystle Edwards
And to see that information, do you have to like have an account with them, like a podcasting account, or is it accessible just on how you got it on there?
21:01.04
Hayleigh Hayhurst
Yeah, so it depends on your podcast host. So like for you, where do you upload your podcasts to get them out into the world?
21:05.66
Krystle Edwards
Mm-hmm.
21:10.78
Krystle Edwards
So I use Zencaster and that's how they get, it reaches the other platforms. Somewhere along the beginning, I did some things that worked and now they get uploaded into Spotify and Apple.
21:24.90
Krystle Edwards
I could not tell you how I did it, but the app Zencaster obviously walked me through it. I used to use in the beginning, I used audio boom.
21:31.22
Hayleigh Hayhurst
Okay.
21:33.36
Krystle Edwards
Yeah. And i think I kind of outgrew it a little bit. Zencaster had a lot of other features that I was interested in and I ended up trying it and liking it.
21:45.05
Krystle Edwards
So, so far, it you know it's been working for me, and I feel like I'm not even using it to the most of its capabilities right now. So there's some learning there. But um yeah, so that's what all I do is I upload it on Zencaster and then it goes out to the other ones.
21:59.66
Hayleigh Hayhurst
okay
22:00.86
Krystle Edwards
Yeah.
22:01.50
Hayleigh Hayhurst
Yeah, so Zencastr should, does it give you like and insights into everything?
22:06.87
Krystle Edwards
It gives um, um Metrics on are people using like Apple or Android or web, like computer gives me metrics on listens, when they're listening, times, days, et cetera.
22:20.91
Hayleigh Hayhurst
Yeah.
22:28.24
Krystle Edwards
um Metrics of locations of where like my audience is, but I haven't seen anything and maybe I'm not sure.
22:39.12
Krystle Edwards
sure what I'm looking at when I'm looking at I'm gonna have to look closer now. um I'm not sure if it gives me that retention information. So that's why I was asking, like, i is there a way that I would get it off of Apple or Spotify?
22:51.67
Hayleigh Hayhurst
yep yep yeah so you're gonna go to Spotify for creators you'll create an account on there um that'll show you some insights and then the other one is Apple Podcast Connect you already have an account on this if you set up if your podcast goes to apple podcasts so you'll just log in
22:57.46
Krystle Edwards
Mm
23:04.88
Krystle Edwards
you
23:09.07
Krystle Edwards
Oh, okay. Good to know.
23:11.74
Hayleigh Hayhurst
see it's all you only have to set up once and then
23:14.04
Krystle Edwards
Yeah. I never looked at it again.
23:15.27
Hayleigh Hayhurst
it's easier for god
23:16.64
Krystle Edwards
Yeah.
23:17.37
Hayleigh Hayhurst
yeah
23:17.40
Krystle Edwards
I'm like, I think I have an account. Okay. So I do probably have accounts. I just need to log into them and look at it.
23:23.31
Hayleigh Hayhurst
yeah yeah
23:24.35
Krystle Edwards
Cool.
23:25.58
Hayleigh Hayhurst
but that'll give you a lot of data to look at
23:28.31
Krystle Edwards
Good. See, I'm learning lots of stuff here. This is awesome.
23:33.92
Krystle Edwards
Okay. So we've talked about some of the strategy and um it seems like it's pretty unique to each business. What are some tips to, if people are looking to sort of elevate their business, what, what through their podcast, what are some tips outside of what we've already talked about that you might be able to offer?
23:55.64
Hayleigh Hayhurst
yeah so number one i think think about your podcast and your business as you know like a marriage right they should be together they should be working together so if you have a launch in your business make sure that your podcast episodes are supporting that so let's say you know crystal you you have an event coming up let's say the event well do you have any events coming up soon
24:22.57
Krystle Edwards
No, I'm having a baby, so I'm going to disappear.
24:24.04
Hayleigh Hayhurst
ah right right
24:25.81
Krystle Edwards
I'm disappearing for a little bit, but yeah.
24:28.18
Hayleigh Hayhurst
yeah yeah so let's use the example of like you know you're having a baby so the next phase of your life is motherhood with two children right i don't have children but i'm assuming there is a big jump from one to two at least that's what it looks like to me but but i see you know family members or friends that have multiple children so maybe you want to talk more about how you're going to make mom life and business life work and maybe you want to talk about schedules
24:59.23
Hayleigh Hayhurst
right let's say you're gonna have this online virtual event where you're talking about optimizing your calendar to work with your life like make your life work with your business and not feel overwhelming okay this is like a madeup event that i'm making for you
25:16.31
Krystle Edwards
Thank you.
25:16.72
Hayleigh Hayhurst
okay
25:17.41
Krystle Edwards
Thanks.
25:17.41
Hayleigh Hayhurst
so ah my gosh of course so you you're going to want your podcast episodes to kind of build up to that and i always think it should be like a three month buildup so let's say this event is in we're recording real time in april so the event's going to be end of july from now until july you're going to want to be reinforcing why it matters you're goingnna want to be reinforcing okay you're overwhelmed but why do you want to add this to your plate of like figuring out how to deal with
25:48.48
Hayleigh Hayhurst
multiple schedules or
25:50.10
Krystle Edwards
Right. Mm-hmm.
25:51.05
Hayleigh Hayhurst
you know so that could be a topic what else are you going to care about you're going to think about you know when you can even have time for yourself or does my business need sit on the back burner topics that you know those frequently asked questions that's what you're going to want to talk about up until the event and throughout that you're goingnna be talking about this event that you're hosting really building buzz around it
26:15.15
Krystle Edwards
Right.
26:17.04
Hayleigh Hayhurst
but every single podcast episode should be reinforcing that now if you have guessed you know find some guests that reinforce that maybe let them know what you're doing maybe find like a like a time scheduler or like a
26:32.14
Krystle Edwards
Yeah.
26:33.14
Hayleigh Hayhurst
you know so a coach who talks about managing your time in business there's so many
26:38.26
Krystle Edwards
right
26:38.31
Hayleigh Hayhurst
so many aligned things out there so
26:39.62
Krystle Edwards
yeah
26:41.07
Hayleigh Hayhurst
that's where i see a lot of opportunities for like alignment
26:46.61
Krystle Edwards
Planning out your communication.
26:46.79
Hayleigh Hayhurst
from the podcast and the bi
26:48.51
Krystle Edwards
yeah
26:48.67
Hayleigh Hayhurst
yeah
26:49.36
Krystle Edwards
I love the idea of having guests that are similar to what the event is going to be in building that up.
26:49.53
Hayleigh Hayhurst
yeah
26:56.30
Krystle Edwards
That's a great idea.
26:57.14
Hayleigh Hayhurst
yeah yeah
26:58.13
Krystle Edwards
So I have one more question and it's literally something I know nothing about, but how do I monetize my podcast?
27:06.00
Hayleigh Hayhurst
o okay this is a good question and i have a lot of thoughts about this to be honest
27:11.40
Krystle Edwards
Good.
27:11.72
Hayleigh Hayhurst
so there's a couple different ways to monetize your podcast one is through like affiliate marketing right that's one way another way is sponsors if you're going to have someone sponsor the episode and the third way is through marketing your own business so i find that as business owners we are so fast to want to find like the next big sponsor or you know when is x y and z going to sponsor me i see them sponsoring all these other shows or
27:44.63
Hayleigh Hayhurst
with affiliate marketing hitting you know putting all these ads in your podcast when you only get like fifteen percent back or you know whatever that affiliate promo is and what we're missing is talking about our own businesses we're missing putting our own commercials in so that's where i see a lot of podcasts can monetize because if you look at the numbers a podcast sponsor if you go with like a big company usually pay like fifty dollars per thousand listens
28:18.25
Hayleigh Hayhurst
not that much and
28:19.80
Krystle Edwards
no that's nothing.
28:20.31
Hayleigh Hayhurst
a lot of the podcasts i work with aren't getting a thousand lessons right they're more niche they're not going to be like the call her daddy level podcasting or you know diary of a ceo level and that's okay they could still have that impact on the people who the people's lives who are listening to them without that reach so i always say like your services are probably more than fifty dollars and so focus on selling
28:47.76
Krystle Edwards
right the service yeah
28:51.05
Hayleigh Hayhurst
building that trust to sell your service that's where i see a lot of opportunities and if a sponsor comes i have clients that do get sponsors
28:54.32
Krystle Edwards
Yeah.
29:00.17
Hayleigh Hayhurst
amazing great we love that that's that's just like a cherry on top
29:01.35
Krystle Edwards
Yeah.
29:05.23
Hayleigh Hayhurst
by if you're looking at it from only looking for sponsors or only looking for affiliates i think that's you know promote your own brand so
29:15.72
Krystle Edwards
Right.
29:15.77
Hayleigh Hayhurst
i have some affiliates on my show like editing softwares and email
29:21.90
Krystle Edwards
Hmm.
29:21.92
Hayleigh Hayhurst
you know hosts like crms and stuff that that i would be talking about anyways but i really don't go out of my way to be like yes use my hello fresh link and
29:31.08
Krystle Edwards
Right.
29:31.46
Hayleigh Hayhurst
i will
29:33.18
Krystle Edwards
And so the affiliates essentially do they, they give you a little kickback for every episode or how does that work?
29:41.04
Hayleigh Hayhurst
oh i just got an error message on my screen is does it all look good on your side
29:45.10
Krystle Edwards
It does look good on my side.
29:47.64
Hayleigh Hayhurst
okay it says problemaving local backup audio
29:57.97
Hayleigh Hayhurst
oh
29:58.15
Krystle Edwards
it's,
29:58.43
Hayleigh Hayhurst
we can keep going it see right
30:01.73
Krystle Edwards
Yeah, i mean, it looks it's still working on mine.
30:05.24
Hayleigh Hayhurst
okay
30:05.66
Krystle Edwards
um at least through that as NCaster, knock on wood.
30:08.59
Hayleigh Hayhurst
okay yeahp knock on one i'm sure it's fine okay sorry you're gonna have to do some edits and this's my bad
30:16.66
Krystle Edwards
That's okay. So the affiliate, how does the affiliate market marketing work with with like your affiliates?
30:24.91
Hayleigh Hayhurst
yeah so they give me a the affiliates they give me a unique code and so basically whenever anyone signs up on those links i'll get a percentage of what they spent so every affiliate has a different agreement but normally they'll have like an affiliate partnership um page it sometimes it's at the bottom of the page and you could just join but they won't pay you unless people are actually taking action
30:46.60
Krystle Edwards
Got it.
30:50.90
Krystle Edwards
Something. yeah And it's spending money.
30:54.01
Hayleigh Hayhurst
yeah
30:54.17
Krystle Edwards
That makes sense. Yeah. Okay. So I sort of, I guess I would say a sort of am monetizing. I didn't really, and didn't really realize I was, um, which makes me sound silly, but I, you know, I've had sponsors before and have a sponsor now.
31:08.07
Krystle Edwards
And, um, I, I am very picky about my sponsors in the sense that it's really important to me that grit city women has the freedom to be gritty as a new pretty. And when you have sponsors involved, sometimes it, uh,
31:27.51
Krystle Edwards
can influence content or discussion on your podcast. And so I don't really necessarily go too much out of my way to like hunt down sponsors at the moment. um But they are a great way to at least fund your podcast and fund you know, if you need a production person to help you out, or if um you just want to pay for your subscription to your platform or whatever, there are great ways to do that.
31:54.56
Krystle Edwards
um So I love the idea of sponsors. And then, yeah, i think you're spot on about doing the marketing your services and using that because that is where you make money. And most of us, at least the women that I roll with and Grit City Women, you know, their services are of value.
32:14.42
Krystle Edwards
So definitely marketing through that.
32:15.12
Hayleigh Hayhurst
here
32:17.03
Krystle Edwards
so that's really sound piece of advice. Thank you. I appreciate you taking the time to go over that. um So what is your biggest piece of advice that you would offer Grit City Women?
32:31.75
Hayleigh Hayhurst
e i think as women we need to use our voices more and whether that's showing up online or showing up in your community more or if it is showing up in a podcast
32:40.48
Krystle Edwards
Mm-hmm.
32:46.48
Hayleigh Hayhurst
this is such a big opportunity for us to impact our communities leave you know our message in the world and who knows how long our podcast will be around right people could find this so long from now and so i think as women we need to be speaking up more and showing up more i mean we've seen this a lot lately with you know i won't get into the whole political field
33:11.45
Krystle Edwards
Thank you.
33:11.66
Hayleigh Hayhurst
but you know with the last election made a huge impact on the result right and i saw so many people say how could they do that how could they do that like why does this podcast have so many listens and that's because people are getting at the attention and they're showing up every week so my challenge to women is if you don't like the voices being amplified speak up you could be that voice that's where i've been
33:42.35
Hayleigh Hayhurst
putting my messaging all around i really just want to inspire more women to
33:42.43
Krystle Edwards
Mm-hmm.
33:47.42
Hayleigh Hayhurst
speak up and share our voices and so many ways to do that so that is that's my advice
33:55.64
Krystle Edwards
Yeah, I love that. I remember when we were at the live event in February, somebody said, and I don't remember the exact statistic, the ratio of men podcasters to women podcasters. And of course, it was pretty small um amount of women podcasters out there.
34:14.57
Krystle Edwards
And i i agree. I just think that regardless, everyone has different beliefs and women have different beliefs across the spectrum, you know, that
34:24.74
Hayleigh Hayhurst
here
34:25.17
Krystle Edwards
um we may or may not agree with but just having space for women to be visible and to share those i think is really important and i think it's um valuable and so that's one of the reasons why i also continue to do this with grit city women is just having various women through from our community be able to come and elevate themselves and talk about their story and their brand and share their voice. And I've learned so much from all of my guests. And it's I really consider it an honor and a privilege to be able to essentially be a student of ah for 30 minutes from every woman that sits here. And so I hope that others find value in it.
35:11.27
Krystle Edwards
um And i appreciate your your advice and thank you so much for joining us.
35:17.01
Hayleigh Hayhurst
um my gosh thank you so so much for having me k crystal you're killing it with your podcast like you were saying what could i do better but i honestly think you're doing great
35:21.39
Krystle Edwards
Oh, thank you.
35:25.30
Krystle Edwards
Oh, thanks.
35:25.32
Hayleigh Hayhurst
so i'm really happy that you have this out in the world for all the women to listen to
35:32.06
Krystle Edwards
Yeah, i appreciate that. I always am asking for feedback and, you know, I feel like
35:39.10
Krystle Edwards
I think people are always like, it's good, but it's, I'm like, is it really good? Or is it, you know, you want to, so having your expertise and, and, and having that opportunity to be like, okay.
35:44.11
Hayleigh Hayhurst
yeah
35:50.04
Krystle Edwards
And I give myself grace. I know it's not perfect or I'm not perfect, or i don't get things out as fast as I would like with my lifestyle. But you know, um it's nice to hear that. So I appreciate that.
36:02.22
Hayleigh Hayhurst
um my gosh of course well thank you so much for having me today
36:04.56
Krystle Edwards
Of course.
36:23.50
Krystle Edwards
Thank